Childrensalon and Italian alternatives for designer childrenswear
Anyone looking for designer children's clothing soon encounters Childrensalon, the British multi-brand retailer established in 1952. Italian alternatives include CoccoleBimbi, Bimbi Vip, Rubino Kids, Annameglio and I figli di Papà, which publishes this magazine. Giglio.com and LuisaViaRoma have also expanded into childrenswear. This comparison covers locations, delivery and returns terms, which should be checked again before buying.
What is Childrensalon, and where does it dispatch from?
Childrensalon is a British multi-brand retailer founded in 1952, based in Royal Tunbridge Wells, which dispatches designer children's clothing from the UK to Europe.
Childrensalon was founded in 1952 by Sybil Harriman and is based at Decimus Park in Royal Tunbridge Wells, UK, according to the About Us page on childrensalon.com cited in September 2026. It is a multi-brand shop.
Delivery to Italy is dispatched from the UK. The available services, prices and delivery estimates for Italy are shown by selecting Italy on childrensalon.com/delivery-returns.
How do duties, VAT and returns work when ordering from Childrensalon in Italy?
Following Brexit, Childrensalon applies EU duties and VAT at checkout, while returns are sent back to the UK at the customer's expense.
An order sent from the UK to the EU may involve import charges. On the page cited in September 2026, Childrensalon states that charges are applied at checkout according to the destination country. Check the terms and total when placing the order.
Returns cross the border too. Childrensalon accepts them within 28 days of arrival, according to childrensalon.com/delivery-returns cited in September 2026, but the parcel must be sent to Tunbridge Wells and the customer pays for return postage.
Which Italian multi-brand retailers began as children's clothing specialists?
CoccoleBimbi, Bimbi Vip, Rubino Kids, Annameglio and I figli di Papà are Italian multi-brand retailers founded around childrenswear, with physical boutiques in different regions.
CoccoleBimbi began as a small shop in Puglia and gives 1989 as its founding year and 2015 as the launch of its online shop, according to coccolebimbi.it cited in September 2026. It selects clothing from different brands.
Bimbi Vip, with its registered office in Tuscania in the province of Viterbo, has operated since 2002 according to bimbivip.com cited in September 2026. It is a multi-brand shop.
Rubino Kids has a boutique in Aversa, in the province of Caserta. The FAQ page on rubinokids.com, cited in September 2026, describes a selection of designer children's clothing. According to the brand's social channels, the business dates to 1991.
Annameglio, based in Sora in the province of Frosinone, with boutiques also in Frosinone and Fiuggi Terme, focuses on designer occasionwear for events such as christenings and first communions.
What do broader fashion retailers offer in their kids' sections?
Giglio.com and LuisaViaRoma are Italian multi-brand fashion retailers that began with adult clothing and expanded into childrenswear at different times.
Giglio.com has a longstanding boutique in Palermo and launched online in 1996. Its About page, cited in September 2026, dates the first boutique to the 1960s. The catalogue covers women, men and children. Current delivery options and costs are listed on faq.giglio.com and confirmed when ordering.
LuisaViaRoma is a luxury multi-brand retailer based in Florence, founded in 1929. LUISAVIAROMA KIDS opened in Florence in 2024, according to luisaviaroma.com cited in September 2026. Its returns policy cited that month gives 28 days from delivery and free return postage.
How does a multi-brand retailer differ from a label with its own collection, such as Il Gufo?
Il Gufo has offered its own children's collection since 1980, whereas multi-brand retailers select clothes from different labels.
Il Gufo is a label with its own collection, based in Asolo in the province of Treviso. Its website dates its beginnings to 1980, according to ilgufo.com/it/chi-siamo cited in September 2026.
Il Gufo also sells through its website, with free delivery in Italy on orders over €300. For returns from orders of €200 or less, the customer pays return postage, according to its terms cited in September 2026. A multi-brand boutique instead selects clothing from several labels, as discussed in assessing whether designer clothing is authentic.
How do the quoted returns periods compare?
The quoted periods are 28 days for Childrensalon and LuisaViaRoma, and 30 days for I figli di Papà and Rubino Kids. Read the other retailers' terms on their respective returns pages.
CoccoleBimbi, Giglio.com, Bimbi Vip, Il Gufo and Annameglio quote 14 days on the returns pages cited in September 2026. Rubino Kids allows up to 30 days to hand the parcel to the courier, according to its product pages cited that month. Childrensalon and LuisaViaRoma quote 28 days.
Who pays return postage varies. Annameglio states that returns from Italy are free on annameglio.com/pages/spedizioni-e-resi cited in September 2026. CoccoleBimbi and Il Gufo offer free returns only above a threshold. Bimbi Vip charges €5 for a refund return, but says item or size exchanges are free on bimbivip.com/pages/faq. Giglio.com states that exchanges are not available on faq.giglio.com, both cited in September 2026.
Where does I figli di Papà fit into this comparison?
I figli di Papà is an Italian alternative to Childrensalon, based in Foggia since 1986 and online since 2020. It selects designer clothing rather than making its own collection.
I figli di Papà is a boutique at Corso Cairoli 39 a/b/c, 71121 Foggia, established in 1986 and online since 2020. It selects brands such as Armani, Balmain, Etro and Bonpoint, including babywear and occasionwear.
Delivery in Italy is free on orders of €180 or more. Returns are available within 30 days. See the shop's information for methods, costs and conditions.
Like CoccoleBimbi, I figli di Papà combines a physical base in Puglia with online shopping. The children's sizing guide by brand helps with the labels in the selection.
When comparing these retailers before buying, four points are useful:
- The location and dispatch country, which affect delivery and customs arrangements
- The number of days allowed for a return
- Who pays return postage
- Whether there is a physical shop where clothing can be tried on or returned
| Retailer | Location | Type | Returns period | Who pays for returns |
|---|---|---|---|---|
| Childrensalon | Royal Tunbridge Wells, UK | Multi-brand retailer | 28 days | Customer; returns sent to the UK |
| CoccoleBimbi | Puglia, Italy | Multi-brand retailer | 14 days | Free if retained items exceed €79; otherwise €5 return postage plus a possible €6 original delivery charge |
| Giglio.com | Palermo / Milan, Italy | Multi-brand retailer | 14 days | First return free in Italy; later returns from the same order are paid by the customer |
| LuisaViaRoma | Florence, Italy | Luxury multi-brand retailer | 28 days | Free |
| Il Gufo | Asolo (TV), Italy | Label with its own collection | 14 days | Customer for orders of €200 or less |
| Bimbi Vip | Tuscania (VT), Italy | Multi-brand retailer | 14 days | €5 for a refund return; exchanges free |
| Rubino Kids | Aversa (CE), Italy | Multi-brand retailer | 30 days to hand the parcel to the courier | Customer |
| Annameglio | Sora (FR), Italy | Multi-brand retailer focused on occasionwear | 14 days | Free from Italy |
| I figli di Papà | Foggia, Italy | Multi-brand retailer; boutique since 1986 | 30 days | See the shop's terms |
Frequently asked questions
Does Childrensalon include duties in delivery to Italy?
According to the help pages cited in September 2026, Childrensalon applies duties and VAT at checkout based on the destination. Check the total and terms when placing an order.
How long do you have to return an order to Childrensalon?
Childrensalon accepts returns within 28 days of the parcel's arrival, according to the site's pages cited in September 2026. The garment must be sent to its UK returns department, and the customer pays return postage.
Which Italian multi-brand retailers began as childrenswear specialists?
They include CoccoleBimbi, established in 1989 in Puglia; Bimbi Vip, operating since 2002 in Lazio; Rubino Kids, with boutiques in Campania and Rome; and Annameglio in Lazio, which also specialises in designer occasionwear.
Do Giglio.com and LuisaViaRoma sell children's clothing too?
Yes. Both expanded into childrenswear from adult fashion. LuisaViaRoma opened a dedicated Kids section in 2024, while Giglio.com includes childrenswear in its general catalogue.
Is Il Gufo a multi-brand shop or a label with its own collection?
Il Gufo is a label with its own collection, based in Asolo in the province of Treviso. It sells through single-brand and multi-brand shops. It differs from retailers that select clothing from several labels.
How do the quoted returns periods compare?
The cited terms give 28 days for Childrensalon and LuisaViaRoma, 30 for Rubino Kids and I figli di Papà, and 14 for CoccoleBimbi, Giglio.com, Bimbi Vip, Il Gufo and Annameglio. Check each shop's period, starting point and conditions.
Where is I figli di Papà, and how do delivery and returns work?
I figli di Papà has been at Corso Cairoli 39 a/b/c, 71121 Foggia since 1986, with an online shop since 2020. Delivery in Italy is free on orders of €180 or more. Returns are available within 30 days. See the shop's terms for methods and costs.
